Izzy and Sophie founded DailyBasis after battling their own chronic illnesses and symptoms like metabolic illness, irregular periods, and gut issues.

Perplexed by the lack of help they received from healthcare providers, and frustrated that no one could pinpoint the causes of their symptoms, Izzy and Sophie took their health into their own hands. Through intensive research they learned that cycle-related hormonal imbalances explained their symptoms, and they began to understand that regulating those imbalances through proper nutrition could lessen the negative impact on their overall health.

As they implemented nutrition and lifestyle changes according to their cycle, they soon realized how challenging it was to maintain these changes. They created DailyBasis to provide women an easier way to meet their daily nutritional needs, balance their hormonal cycles, and create optimal long-term heatlh.